People

The directors behind Rebootizer^® have between them an impressive and diverse wealth of business experience.

Harry Drnec, Chief Executive Officer

Harry was previously the managing director of Red Bull. Joining in 1995, Harry built Red Bull UK from a company that was losing money into one that is now the second largest Red Bull market worldwide, with sales in 2006 of nearly 300m cans.

He has been credited with taking the brand away from an energy drink to a product that provides stimulation for body and mind, which created clear distance between Red Bull and other competitors.

Harry began his distinguished career by joining Anheuser Busch. He quickly became Brand Manager in the high-profile team that introduced what is today the largest selling beer brand in the world, Bud Light. Subsequently, he was recruited into a senior marketing position at Ernest and Julio Gallo before re-joining Anheuser Busch to launch Budweiser across Europe.

He left Anheuser Busch in 1989, to become managing director of the Red Bull. Harry, was best known for masterminding the launch of Eighties’ designer lager Sol, as well as the introduction of Snapple into the UK.

"Our team at the Rebootizer Group have invested years of dedication into the research of an anti hangover remedy."